Assistant Brand Manager

MARKETING / MANCHESTER / FIXED / SALARY: COMPETITIVE

 

Job Description

To support the Strategic Brand Marketing Manager in planning and execution of Encore brand activity for UK/EMEA. With specific focus on leading the Encore digital brand activation as well as ongoing brand plans and customer marketing support including retailer range reviews, NPD and activity sell-in and Ecommerce.

 

This role requires someone with digital marketing experience, energy and a commitment to learn and develop in a marketing role.


As part of your role you will deal with a wide variety of tasks including but not limited to –

Own:

  • Lead and project manage the Encore digital activation plan including – social, paid, SEO, influencers, website and KPI reporting.
  • Brand management, including updates to brand guidelines and creation of supporting brand materials, including POS, social and digital content.
  • NPI process involvement as the day to day representative for Encore UK EMEA projects.
  • Creation of range extension concepts for UK/EMEA which are realised through the development of design briefs.
  • Creation and execution of B2C and B2B marketing launch plans to support NPI.
  • Creation and execution of consistent global brand communications, in line with the overarching strategy (and activity calendar) to create multi-channel campaigns which effectively take our product and brand propositions to market.
  • Develop marketing plans and provide support to our global business and the teams at remote offices, liaising with key marketing counter-parts at these locations.
  • Planning and implementation for core market trade exhibitions.
  • Provide ongoing trade support to internal teams to help sell-in products: key messages/insights, CGI imagery/mock-ups, sales presentations.
  • Create brand activation plans to support our major retailers, including grocery multiples and online customers (e.g. Zooplus/Amazon).
  • Develop and implement internal launch plans, working alongside the product team.
  • Contribution to relevant meetings e.g. market delivery meetings and other scheduled meetings, including customer/trade meetings.
  • Manage day to day relationships with design and communication agencies, including briefing, establishing processes and building relationships to ensure accurate and timely projects delivered within budget.
  • Day to day liaison with cross-functional teams and stakeholders.
  • To monitor each campaign to measure success and make recommendations for the future.
  • Encore UK/EMEA budget – raising POs, tracking spent and invoice processing.

Support:

  • Support Marketing Manager with planning out NPI/D projects
  • Support with the creation and execution of consistent global brand communications.
  • Supports the Marketing Manager with development of the product portfolio and brand strategy for core markets
  • Support with embedding best practice to brand compliance

Shape:

  • Own personal role, development and career progression within the business, looking for opportunities to grow and develop.

Provide:

    • Provide key reports, but not limited to:
      • Encore digital KPI tracker
      • Monthly competitor activity report
      • Weekly contribution to Marketing update

Measure:

  • Brand Awareness, Penetration growth and market share

Competencies:

Attention to detail – ensures accurate delivery of information and collateral in a timely and effective manner

Personal Learning – Seeks feedback and reacts / learns from experience

Commercial Acumen – Understands the impact of costs and has a focus on profit when driving sales growth.

Effective relationship builder – dedicated to meeting expectations of internal and external customers, developing and maintaining effective 3rd party relationships gaining trust and respect.

Time management – Uses time effectively and efficiently and works well under time pressure and to set deadlines.

Effective Communicator – ability to communicate updates and issues

Skills:

  • Willingness to roll up sleeves and take things on
  • IT literate including use of Powerpoint, word, excel and outlook
  • Highly organised who can prioritise workloads
  • Emerging budget-management skills and proficiency
  • Ability to think creatively and innovatively

In return you will receive some great benefits including –

  • Free car parking
  • Free gym
  • Working in an exciting fast growing company
  • 24 days holiday plus bank holidays and your Birthday off!
  • Modern offices
  • Monthly Meditation/mindfulness sessions
  • Discounted Products
  • Option for Private Healthcare after 6 months

Is this role for you?

 

If this exciting opportunity sounds like a great fit for you, apply today with your CV and cover letter and current salary.

Apply

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