Category Manager – ANZ / Asia



Job Purpose


To represent the Category function for ANZ MPM business across all channels by;

  • Working as part of a cross functional team to champion the use of insight and Category thinking internally and with customers.
  • Be a key stakeholder in range reviews, NPD planning and Go to Market plans.
  • Develop compelling Category selling stories
  • Lead reporting and analysis agenda for key categories
  • Work in an agile manner and flex resource against strategic priorities


To embed Category best practice and work as a conduit for global insights and strategies with our MPM Asia team, predominantly China. Including:

  • Range, category & channel strategies
  • Category selling stories


Key Responsibilities


Category Strategy and Tactics;

  • Global 5P category strategy & tactics to drive growth:
    • Develop, test, analyse and evolve 5P plans by market & channel
    • Range (Product) / Price / Promotion / Space & Display (Place)/ Shopper (People)
  • Be a data & insight champion & lead best practise:
    • Identify & leverage sound Category insights to drive
    • MPM impact in market via range review & JBP process
    • Internal decision making & planning
    • Lead, champion and educate the use of data within the business: sources, requirements and how they are used to add value.
    • Shape the standardised global reporting.
  • Development of strategic category insights & growth plans to support ongoing planning:
    • Annual Business & Commercial planning
    • Brand & Marketing
    • Innovation & Product
    • Sales & Account



Channel and Customer;

  • Key stakeholder in the customer range review process, representing a strategic Category view as well as compelling, insight driven selling stories to achieve MPM objectives in market
  • Contribute to and attend customer meetings as required
  • Strategic planning, support MPM agenda to optimise customer/ channel mix
  • Influence customer & channel strategy & deliver strategic long-term growth
  • Support development of aligned business plans across customer portfolio



Work closely with the Product Team to deliver:

  • NPD pipeline planning, commercialisation & Go To Market (5P plan)
  • Insight driven Stage Gate proposals
  • Strategic Category mapping, vision & planning
  • A strategic MPM product portfolio plan to deliver commercial growth
  • Brand, pack & price strategy



  • Along with the Global Head of Category, flex the Category Management resource to work in an agile manner across ANZ/ Asia business: ie flexing the focus to deliver optimum performance, maximum impact and best in class results against agreed business priorities.



Reporting and Insight;

  • Work closely with Sales and Finance teams to optimise shared business reporting
  • Provide ad hoc analysis & insight to support projects internally and externally, in line with strategic priorities
  • Assure, check and monitor accuracy of scheduled delivery of data from data providers eg Quantium, IRI Australia



  • High level of self-supervision, organisation & discipline – full preparation for meetings, prioritization of work, delivery of meetings & timely agreed follow-up.
  • Effective relationship builder – dedicated to meeting expectations of internal and external customers, developing and maintaining effective 3rd party relationships gaining trust and respect.
  • Effective communicator – ability to clearly and concisely communicate with consumers, suppliers and key stakeholders within the business
  • Time management – uses time effectively to manage a busy workload with the ability to prioritise important tasks. Works well under pressure and to set deadlines
  • Learning and development – desire to constantly learn and develop – has a growth mindset
  • Attention to detail – ensures accurate delivery of information and collateral in a timely and effective manner
  • Personal Learning – Seeks feedback and reacts / learns from experience
  • Action Orientation – a self-starter who can react effectively to opportunities or issues.
  • Commercial Acumen – able to understand and evaluate commercial scenarios and be able to present case to wider business audience
  • Think global, act local – the ability to flex style and thinking according to local market needs and differences



  • 5 Years + Category Management/ Commercial experience, within an FMCG environment
  • Evidence of developing and executing category strategies, tactics and plans
  • An understanding of retailer landscapes, objectives, processes and ways of working
  • Experience of using retailer data platforms eg Quantium & IRI for reporting & analysis
  • Strong analytical skills & highly numerate with the ability to turn data into actionable strategy and insights.
  • Evidence of creating compelling sales stories based on insight and thinking
  • Fully computer literate; advanced Excel & PowerPoint in particular
  • Good presentation skills for both external & internal business meetings
  • Ability to build open and honest relationships with people across all levels of the business.
  • Comfortable working with large amounts of complex data and information from a variety of sources.
  • Flexible working hours to accommodate cross-timezone meetings and WIPs



  • Experience working with top tier retailers
  • Creative and curious mindset with the ability to both identify and develop areas of opportunity and grow sales
  • Educated to degree level, ideally in marketing or business-related degree
  • Ability to think strategically and cross functionally

Is this role for you?


If this exciting opportunity sounds like a great fit for you, apply today with your CV and cover letter and current salary.


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