Sales Manager – Reveal



Job Purpose

The Sales Managers purpose is to build profitable sales at new and existing accounts across the Food and Natural Channels.

This role deals with a wide variety of work tasks including, but not limited to the following:

Key Responsibilities

  • Develop and build relationships within new and existing accounts and become the expert on assigned accounts, including clear understanding of the retailer’s needs, strategies, and objectives.
  • Achieve net sales target goals within assigned channel, region, and/or accounts.
  • Sell to Food and Natural Grocery channel distributors or direct to retailer to achieve maximum retail distribution, optimal shelving, pricing and promotional merchandising for the Reveal brand.
  • Utilize data to support category management efforts.
  • Develop/manage account specific promotional plans.
  • Manage trade spend to stay within desired budget, track and monitor on monthly basis
  • Manage Broker partnerships to drive sales and to effectively complete all administrative forms, programs, resets, or projects necessary.
  • Lead customer/client meetings, including meeting agenda’s, follow up, and actions to key stakeholders.
  • Attend industry and customer trade shows where appropriate.
  • Understand competitive landscape and market trends.
  • Work closely with colleagues to align on new products, marketing strategies, and sales techniques across the brands.
  • Build and deliver retailer specific presentations for line reviews, programs, mid-season updates.
  • Liaise with retailer Replenishment Managers to support any delivery/inventory needs to guarantee on-time delivery.
  • Liaise with other internal MPM departments effectively.  Operations, Category Management, Finance, Marketing, etc.
  • Any other duties commensurate with the level of responsibility of this role.




  • 5+ years of direct account responsibility within CPG within Food / Grocery Channel
  • Passion for and knowledge of the pet foods industry with a personal commitment to the standards of food quality, ingredients and certifications
  • Proficient with Microsoft Office Suite – particularly skilled in Excel and Power Point
  • Ability to use syndicated data (ie. Nielsen, Custom POS, etc) to build compelling selling stories and category management principals.
  • Ability to develop and execute effective promotional plans
  • Able to travel to accounts, meetings and shows when needed (40-50% post pandemic)


  • Bachelor’s degree in Business or related discipline
  • Experience working in the pet industry
  • Central or West location

Is this role for you?


If this exciting opportunity sounds like a great fit for you, apply today with your CV and cover letter and current salary.


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