Sales Strategy Manager – USA



Job Purpose

The Sales Strategy Manager is a close collaborator with US Leadership to develop and execute a Sales Strategy to formulize go-to-market strategies, working with management and teams, owning and driving key business building and development initiatives, priorities and projects. They partner to formulate channel and business strategies, business plans, annual and quarterly planning, maximizing our 4 Ps and brand development.

This role deals with a wide variety of work tasks including, but not limited to the following:

Key Responsibilities

  • Execute our US Sales Strategy by working with US Leadership and business teams to own and drive key initiatives and projects
  • Partner with Sales Management to formulate and develop regional/customer/segment business plans, constantly evolving go-to-market strategies
  • Identify opportunities to improve go-to-market efficiencies and lead efforts to scale, align and invest in the business
  • Understand the retailer’s needs, strategies, and objectives. Maximize to align with our key unique MPM brand and company strengths.
  • Support development of customer business plans to develop business with our partners. Set and monitor net sales targets goals within assigned channel, region, or accounts. Ensure we deliver budget with aligned on spending
  • Author and deliver high-impact presentations and plans to support our broker partners and for internal sales events
  • Assist with MPM Annual and quarterly planning with US leadership and business teams
  • Understand category, competitive and customer growth trends to ensure MPM is ahead and leading or responding to key opportunities and risks
  • Work to maximize trade investment strategy, investment and reduction in spend opportunities
  • Develop and manage executive reporting on key metrics, formulate actionable insights and structure, clear presentation of findings, that easily translate
  • Ensure we meet brand standards and develop the brand, liaising with shopper and marketing and sales teams
  • Work with internal MPM marketing NPD and product teams to identify and evaluate new product ideas
  • Support the building of retailer specific presentations for line reviews, programs, mid-season updates
  • Liaise with retailer Supply Chain/Forecasting, Replenishment Managers to support any delivery/inventory needs to guarantee available stock and on-time delivery
  • Support annual promotional plan for each respective account to maximize sales opportunities by having the right product, in the right quantity, at the right time
  • Use data analysis (AC Nielsen, Comp market data, Store Level POS, etc.) to assist in the coordination of promotional plans & display allocation suggestions. Integrate national promotional and marketing plans into each account’s promotional plan
  • Evaluate the performance of all promotions including those from our competitors.
  • Provide regular summaries of total POS performance vs. prior year same period
  • Recommend pricing and programs that will achieve the customer goals and maximize the MPM Brands.
  • Develop/manage account-specific promotional plan, coordinating with finance, trade marketing, marketing and sales management to align with brand strategies and advertising plans as appropriate.
  • Manage P&L by recommending opportunities for increased penetration, based on knowledge of customers and territory; Assist in accurate and timely forecasting and work with Forecasting/Demand Planning to guarantee on-time delivery.




  • 5-8 years sales management and direct account responsibility, with broker management experience
  • Experience in leading sales managers, performing training, people development, coaching, disciplining and conducting performance reviews, and strong cross-functional team partnerships.
  • Experience working with syndicated data or category management preferred
  • National sales management experience with a major category brand
  • Passion for pets
  • Experience with the nation-wide FDM distributor network and knowledge of distributor requirements for new products and on-going annual support programs
  • Knowledge of conventional market and natural market; understand the differentiated go-to-market requirements, i.e. financial commitment, limited selection, competition with other natural to conventional competitors
  • Ability to present – to present to retailers, brokers, sales and distributor reps, including excellent written and oral communication skills
  • Communication skills – ability to clearly and concisely communicate with key stakeholders within the business.  Understand operating and working with all levels within an organization and retail partners
  • Ability to work independently – without daily supervision and effectively manage tasks, time and resources
  • Strong interpersonal skills – ability to work in a team environment, ability to take a leadership role
  • Excellent organizational skills – detail oriented, able to set, execute and achieve goals
  • Ability and comfort level to travel nationally – up to 50%, set up own travel arrangements and submit timely expense reconciliations
  • Strong analytical skills – ability to learn and use syndicated data to forecast trends and projections and analyze the effectiveness of promotional activity
  • Solid tactical and strategic abilities – ability to manage multiple tasks
  • IT literate use of Microsoft applications – particularly Excel and Power point


  • Bachelor’s degree in Business or related discipline, MBA preferred but not required
  • A minimum 5 years in CPG Industry, with traditional and start-up experience preferred.

Is this role for you?


If this exciting opportunity sounds like a great fit for you, apply today with your CV and cover letter and current salary.


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