At MPM, we believe that making pet food matters because not all pet food is created equal. We create natural food that is demonstrably different, that reflects the love and care owners feel for their pets.

About Us

At MPM, we only use ingredients that are natural in origin and that offer a health benefit. This means that we don’t use any artificial preservatives, additives or colourings. Where ever possible we create recipes with ingredients our consumers will recognise from their own food – so the meat in our tins, pots and pouches is real meat from chicken breasts or fish fillets.

We leave no stone unturned in the pursuit of quality; ingredients sourced in a responsible and ethical way with high welfare standards from sustainable sources.

We aim high to create products that have not previously been seen in our markets. We work closely with our partners to push the boundaries, to prepare great tasting, highly nutritious food for cats and dogs around the world.

We also invest in our people and in 2014 we were presented with Silver Level accreditation by Investors in People. We have offices in the UK, Australia and USA.

Applaws Pet Food is all about health and well-being. Applaws foods are developed to deliver the highest quality nutrition in a way that reflects the natural diets of cats and dogs. Put simply, that means recipes that contain high levels of quality animal protein. This is what we believe cats and dogs need to thrive and be healthy. We use chicken breast and fish fillets in our complementary wet foods and guarantee that our complete dry food contains only chicken meal (no feathers, beaks or feet) and absolutely nothing artificial is added.

Applaws was created for specialist pet retail and veterinary markets, for consumers who are knowledgeable about pet food and who seek out the best products to nurture and reward their beloved pet. This includes the World’s First Grain Free dry food made with up to 80% chicken

We have also pioneered new wet food packaging with a belief that consumers should be able to see the quality of our ingredients before they buy them. From the first pouch with a visible window, to easy peel transparent pots to NEW applaws layers which feature a layer of chicken or fish fillet with a delicious topping enveloped in a luscious natural jelly. We strive to bring new feeding experiences to cats and dogs (and their owners) in over 33 countries around the world.

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Encore is all about sophistication. Each tin, easy peel pot and pouch is packed with nothing but 100% natural goodness. We insist on only the finest quality ingredients and refuse to use hard-to-digest fillers, harmful additives or low-grade animal derivatives.

Encore Pet Food was specially developed for the grocery trade, for time-strapped but welfare-conscious consumers who want to feed their cats and dogs the very best in natural nutrition.

The recipes developed for Encore shout sophistication and reflect MPM’s passion in challenging the additive filled, flavoured and coloured products large multinational brands offer to consumers.

Available as both dry and wet food, Encore is available in leading supermarkets including Sainsburys, Tesco, Waitrose, Asda and Ocado in the UK. Encore is also building brand presence in Europe with availability in Esselunga, Italy and ICA, Sweden.

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Nature’s Calling is the latest addition to the MPM portfolio and sees the creation of its first natural pet care product. It is a cat litter made from the re-claimed lining of walnut shells.
Nature’s Calling is all about odour control. The unique, fibrous character of the material means that it captures and absorbs smells so efficiently that it has been proven to be more effective than many commonly used litter products at neutralising ammonia.

It clumps quickly on contact and is an all-natural product from an annually renewable resource – all of which make it one of the most economical and environmentally friendly cat litters available.

In the development of Nature’s Calling, we have created an innovative packaging solution; the “flexi-jug”. This easy-pour, re-sealable pouch has an integrated handle which makes it easy to carry, simple to use and convenient to store.

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