Simply better pet food made with natural ingredients you can see

OUR MISSION

 

Enriching the lives of pets and their owners through visibly better pet food. We act with transparency and take total responsibility for the impact we have on our people, our communities and our planet, actively working towards a positive effect on the world.

Our Quality Standards

 

Our dedicated quality team are experts in nutrition and human food processing and have brought the very best to the manufacture of pet food.


OUR AWARDS

Pet Sustainability Coalition 2024-2025 Top Performer
2024 Pet Insight Vanguard Award
Bain & Company Insurgent Brand 2024
GreenMatters 2024 Best Natural Pet Food Brands
Instacart Fastest Growing Emerging Brands of 2023
THE SUNDAY TIMES INTERNATIONAL TRACK 200 2021
THE SUNDAY TIMES INTERNATIONAL TRACK 200 2020

Distribution

Our brands are now sold in over 50 markets worldwide with offices in the UK, Australia, USA, China and Thailand.

 

Our Offices
  • Manchester, United Kingdom

  • Arizona, United States

  • Sydney, Australia

  • Shanghai, China

  • Bangkok, Thailand

GB
US
AU
CN
TH

Contact us

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