Our ingredients are of the highest standards

Quality Team Standards

The highest quality standard a human food factory can achieve is to be approved to ‘BRC Standard in Food Safety’.

BRC is a step by step procedure where quality is checked and recorded at every stage of production to ensure the quality and safety of the food. Once a plant has the quality system in place it is then independently audited to see if it reaches the very high-quality standards that BRC demands. Only the best production kitchens around the world can reach this standard.

This is the bench mark we use when producing our wet pet food. In fact many of our manufacturers started off only producing human food and now use the same quality ingredients to produce our pet food.

Technical, Compliance & Regulatory Manager

Helen Smith

Bringing a wealth of experience within quality management, legislation and technical, having previously worked for large and recognisable FMCG brands, as well as working for a number of years as a veterinary nurse, Helen embeds continuous improvement on all elements of quality control.

These high standards have meant we have banned many chemical ingredients, waste animal derivatives, flavour enhances and artificial colorants which are so often used in ordinary pet food – as it is our aim to produce the very finest food for dogs and cats.