Enriching the lives of pets and their owners through visibly better pet food

We act with transparency and take total responsibility for the impact we have on our people, our communities and our planet, actively working towards a positive effect on the world.

Our Brand Values

Our soul

Seeing is believing

Our belief

There's got to be a better way

Our Values

Transparency, Simplicity, Responsibility

Our proposition

Simply better pet food made with natural ingredients you can see

A proud B Corp

We achieved B Corp certification in 2021

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