Enriching the lives of pets and their owners through visibly better pet food
We act with transparency and take total responsibility for the impact we have on our people, our communities and our planet, actively working towards a positive effect on the world.
Our Brand Values
Our soul
Seeing is believing
Our belief
There's got to be a better way
Our Values
Transparency, Simplicity, Responsibility
Our proposition
Simply better pet food made with natural ingredients you can see
A proud B Corp™
We achieved B Corp™ certification in 2021