Simply better pet food made with natural ingredients you can see

Our Brands

We believe in goodness

At Applaws, we believe that making pet food matters because that’s all we do. We believe and trust in the goodness of a food that starts with the highest quality ingredients. We call it natural simplicity – nothing artificial is added or hidden, no colours, flavours or preservatives – just the reassurance of ingredients that are sourced with the highest ethical standards.

Why is Encore so different?

Our philosophy is simple – if we can’t make a better pet food, we won’t make it at all. Encore recipes are made with only natural ingredients. It’s food that’s, ethical, healthy and tastes great. We only use the best because we believe that’s what your pet deserves. It’s a difference that you can see every time you open a pack of Encore. The Chicken Breast, Beef steak or Fish fillets in Encore are 100% Natural. There are no hidden or artificial colourings, flavourings or preservatives. Simply better pet food that your cat and dog will love to eat

A bowl of goodness

Our secret is simple. You can see the quality of our food in every pack. Reveal recipes are truly limited ingredient, you can almost count them on one hand. They are ethically sourced, healthy and above all taste amazing. We love transparency, we want you to be able to see into our packs. We want to show you that the food inside is made with 100% natural ingredients, including chicken breast and tuna fillets. Reveal only uses the best because that’s what your cat or dog deserves, why not pick up a pack today and see for yourself.

In a nutshell, it works

Nature’s Calling is made from the re-claimed lining of walnut shells and is much more effective at absorbing and neutralizing ammonia. Easier to manage with less mess, our super absorbent litter clumps quickly on contact making the removal of those unwanted lumps a breeze. Nature’s Calling has been proven to neutralize odour and lasts up to 30 days before the whole litter tray needs changing.

You’ve never used litter like this

The messiest job in cat care just got easier, World’s Best Cat Litter is the flushable cat litter with outstanding odor control and tight clumping ability. This quick-clumping, easy-scooping solution is flushable and septic safe, so the dirty litter isn’t filling your trash. Plus, it gives you maximum odor control while minimizing dust and tracking.