Simply better pet food made with natural ingredients you can see

Our Brands

We believe in goodness

At Applaws, we believe that making pet food matters because that’s all we do. We believe and trust in the goodness of a food that starts with the highest quality ingredients. We call it natural simplicity – nothing artificial is added or hidden, no colours, flavours or preservatives – just the reassurance of ingredients that are sourced with the highest ethical standards.

Why is Encore so different?

At Encore we believe that our pets deserve better, healthier food that tastes great. That’s why we have created a range of exciting, natural recipes that will have your four-legged friends racing you to the bowl! Every pouch, tin and pot is filled with the highest quality ingredients, more real meat and nothing artificial. Encore is made with 100% natural ingredients, including tasty tuna fillet and delicious shredded chicken breast- so good you can see the difference. When you buy Encore you know your pet is getting the very best, naturally.

A bowl of goodness

Our secret is simple. You can see the quality of our food in every pack. Reveal recipes are truly limited ingredient, you can almost count them on one hand. They are ethically sourced, healthy and above all taste amazing. We love transparency, we want you to be able to see into our packs. We want to show you that the food inside is made with 100% natural ingredients, including chicken breast and tuna fillets. Reveal only uses the best because that’s what your cat or dog deserves, why not pick up a pack today and see for yourself.

In a nutshell, it works

Nature’s Calling is made from the re-claimed lining of walnut shells and is much more effective at absorbing and neutralizing ammonia. Easier to manage with less mess, our super absorbent litter clumps quickly on contact making the removal of those unwanted lumps a breeze. Nature’s Calling has been proven to neutralize odour and lasts up to 30 days before the whole litter tray needs changing.