Making pet food matter
About Us
“We pride ourselves on developing high-quality and innovative products for cats and dogs. Our recipes, with high quality recognisable ingredients, reflect our passion in challenging the additive-filled products that some multinational brands offer to consumers.”
Julian Bambridge, CEO
There’s got to be a better way
In the early 2000s, Roger Wood, Roger Coleman and Jon Kinsey came to a realisation – they could no longer face feeding their precious pets with poor-quality food filled with additives and fillers. After searching the category for a better choice, they were left unsatisfied. So, they decided to make one themselves.
The three co-founders launched MPM (Making Pet Food Matters) with the belief that every pet deserves premium-quality, natural food they can’t resist. And that their owners deserve better brands they can trust and rely on too.
Our missions & values
Today, we’re guided by our mission to enrich the lives of pets and their owners through visibly better pet food.
We live this by being truly transparent, prioritising simplicity, and taking responsibility for the impact we have on our pets, our people, our communities and our planet. We want to make a lasting positive impact on the world through everything we do which is why we became a certified B Corp in 2021.
If we can’t make a better pet food, we won’t make it at all.
Our product quality ethos
As a B Corp business, we surpass the highest global standards of food production, sustainability and nutrition.
We partner with dedicated manufacturers to make sure all our food, not only delights your pet, but is good for them too. And throughout our entire supply chain, we can trace ingredients we use back to its source.
As part of our quality management system, we are proud to partner with manufacturers that certify against a GFSI recognised programme for Food Safety, a process where quality is checked and recorded at every stage of production. It’s the highest-quality standard a food factory can achieve, and the benchmark we follow when producing our wet pet food and treats. By being third party audited by recognised standards we can guarantee our food is the best it can possibly be.
Quality Team Standards
Key Milestones
MPM Limited (Making Pet Food Matters) IF WE CAN’T MAKE A BETTER PET FOOD, WE WON’T MAKE IT AT ALL.