We’ve joined the B Corp movement of businesses as a force for good
We’re officially a Certified B Corporation!
What is a B Corp?
B Corps are businesses that balance purpose and profit. They’re voluntarily committed to being accountable, transparent and continuously improving their business practices. They’re measured based on the positive impact their decisions have on their workers, customers, suppliers, community and the environment, and these standards are reviewed every three years.
What DOES BEING A B Corp MEAN FOR US?
Since we first got our accreditation in 2021, we’ve worked hard to embed the B Corp Impact Assessment into our everyday operations. We want to earn the trust of all our partners, suppliers, customers, and our own people – because by using business as a force for good, we have the power to change the world for the better. Not just for us, but for the pets we love too.
Our Annual Impact Report
Our mission is to enrich the lives of pets and their owners through visibly better pet food. We act with transparency and take total responsibility for the impact we have on our people, our communities and our planet, actively working towards a positive effect on the world.
Download ReportJULIAN BAMBRIDGE, CEO
Coalition, Covid & Collaboration – 3 ways in which B Corp put our values to the test
Read MoreOUR PEOPLE
We invest in our employees’ training and personal development and give them the opportunity to give back to local communities during work hours.
OUR PETS
We enrich the lives of our pets by creating visibly better food made from traceable, responsibly sourced ingredients. And pledge to donate a minimum of 200 thousand meals per year to animals who need them.
OUR PLANET
We’re taking steps to reduce our planetary impact, from joining the PSC Packaging Pledge to make our final packaging components recyclable, to reducing our energy usage and carbon emissions.