Job Purpose

The successful candidate will lead the search strategy with the eCommerce & marketing teams and manage the agency partners to ensure our Amazon Ads activity is performing in line with the objectives and KPIs. A key focus area will be ensuring alignment with marketing and sales on the budget management, media creation and performance marketing with Amazon Ads. The candidate will coordinate cross function teams and agencies to optimise our online content on Amazon, Zooplus and Ocado to ensure we have the best digital shelf presence and organic rankings. This customer facing role in the sales team involves influencing internally and externally on the importance of best-in-class PDPs and increasing traffic.

Key Responsibilities

Amazon Ads

• Manage the relationship with the Amazon Agency, ensuring they are clear on campaign objectives and KPIs.
• Lead the Amazon Advertising strategy, campaigns and own how we measure success.
• Provide regular reporting on the performance of Amazon Advertising.
• Get clarity from Amazon Ads and agencies on category benchmarks.
• Brief internal marketing and artwork teams (using current process) for any new media for advertising campaigns and ensure approval process is followed.
• Make recommendations on how to increase ROI and bring in new to brand customers.
• Request category insights and review competitor activity.
• Keep on top of new technological advances in Amazon Ads and the Amazon platforms.
• Ensure the use of Amazon Marketing Cloud is optimized to create target audiences and deliver competitive advantage.
• Running Amazon Ads campaigns through the Amazon Ads console and optimizing campaigns.

Citrus Ads
• Manage set up and execution of Citrus ads for grocery.com
• Work with the Grocery NAMs to secure budget and review performance of sponsored ads to increase traffic, ranking and sales on grocery.com.

Digital Shelf
• Strategize and identify listing optimization opportunities across online product listing pages, brand stores and A+ premium content
• Measure Digital Shelf performance using platforms like Stackline and Beet
• Work with marketing teams to create new eContent across Applaws and Encore
• Run tests to understand impacts of new content on Amazon
• Continuously enhance SEO practices across all online retailers by performing keyword research utilizing competitive research tools (including GEO)
• Work with cross-functional teams to gather information and content needed for new product launches and ensure strong SEO at launch with plans to analyze and optimization performance.
• Ensure content and media that is localised and translated for the European markets and that all media and content is approved by technical and brand.

Any other duties commensurate with the level of responsibility of this role.

Knowledge, Skills and Experience

Essential

• Minimum 5 years of eCommerce specific experience preferably within the CPG industry, in
Marketing, eCommerce sales or an Amazon Ads agency.
• Experience managing paid search/paid media budgets and strategy with Amazon Ads
• Experience managing agency partnerships or working in an agency.
• Experience setting up and running Amazon Ads activity campaigns
• Experience analyzing lower funnel eCommerce campaigns such as paid search, display advertising, etc.
• Proven ability to enhance digital shelf through SEO tactics and content optimization.
• Understanding of the omni shopper and ability to identify how to trigger impulse purchase online, increase traffic to product detail pages and implement winning on-site conversion strategies
• Strong attention to detail, curious mind, and motivation to work in an international environment
• Creative, Intuitive, Proactive
• Analytical, mindset with the ability to identify trends and draw conclusions

Desirable

• Pet experience nice to have
• Copywriting skills
• Experience working across European markets
• Experience with programs such as Stackline or Pacvue